At Artdeco Cosmetic Group my department was responsible for the brands ANNY, BeYu and Make Up Factory. During the first six months I was made familiar with the three brands through assumption of diverse projects (presentations, beauty and product touch-ups, promotion documents, etc.).

After just a short period of time ANNY, American Nails New York, was assigned to me, and I managed this brand with lots of passion and attention to detail.

As the definition of an allrounder I was Germany-wide as well as internationally responsible for:

• product animations

• presentations

• advertising materials and its animation

• brochures

• depositors

• folding boxes

• back cards and blanks for displays

• banners for online presence

• product and beauty touch-ups

Furthermore I was involved in the conception and development of our promotions and their stories from the start.

 

In 2014 the ANNY NAIL Care assortment was extended due to the “green tea” hype happening back then. Fresh, clean and less frisky than the regular promotions – that was my concept for the assortment extension. The template was provided by our existing Nail Care To Go assortment, which was reworked and treated to a makeover based on refreshing green tea elements.

For the project „Anny Art Club“ I spent a lot of time researching different nail designs, and after lots of testing on my own nails, I created graphic step by step instructions for those designs. These were the basis for a brochure with many other tips on nail art. In particular for this brochure I took pictures of the required utensils. Consistent to the printing material I also designed desktop wallpaper and animated all step by step instructions as GIFs for the website.