During my time at ARTDECO Cosmetic Group, I worked across the brands ANNY, BeYu and Make Up Factory, focusing on campaign development, packaging and retail communication.

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After an initial onboarding phase, I became responsible for ANNY – American Nails New York – managing the brand’s visual output across product launches, limited editions and promotional campaigns.

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My work included packaging design, POS materials, brochures, folding boxes, back cards, product animations and campaign visuals. I was involved in both concept development and final production artwork for print and digital applications.

Projects such as the ANNY Nail Care “Green Tea” line extension and the “ANNY Art Club” campaign required concept development from scratch – including research, visual storytelling, product imagery and step-by-step instructional materials.