About the Project:
 

For this collaboration between Keller and AEVOR, I was responsible for the Art Direction and the projection-based animations used during the shoot.

Since the AEVOR tag on the bag was already a strong visual element, I decided to integrate the “X” from Keller as a recurring graphic motif. The projections allowed both brands to be present without competing visually.

All animated elements were created in After Effects and projected directly into the space, becoming part of the visual composition rather than a post-production layer.