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adidas Forum Spring 2021 | Art Direction

About the Project:
 

The adidas Forum became one of the defining basketball silhouettes of the 1980s, rooted in a moment that shaped sports culture in 1984.

For this Spring 2021 shoot, I was responsible for the Art Direction. The concept focused on translating the legacy of the shoe into a contemporary visual setting — combining clean architecture, light-filled spaces and a strong athletic presence.

The aim was not to recreate the past, but to reinterpret it.

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