In January 2017, I began working at Mary Kay Cosmetics under the terms of a fixed term contract. Due to the direct sales system, everything revolves around making it as easy as possible for the sales people - called "consultants" - to sell their cosmetics and to constantly motivate them.

 

In addition to various training events that include only a small number of participants, the company hosts at least three big events a year for 900 to 4500 people. My tasks here not only included brand-appropriate branding (from stage to expo), but also research for appropriate promotion techniques as well as coordination of the different suppliers.

In contrast to many other cosmetic companies, at Mary Kay the main focus is not on the products – it’s on the consultants. Although there are also regular print materials for products, which I was already familiar with through similar projects at Artdeco. However, due to the strong focus, there are countless additional printed materials on incentives, programs and training for further education. The creation of flyers, postcards, brochures, fact sheets, training materials, PowerPoint presentations, digital advertising materials, logos/icons and much more are the daily business.

Direct feedback from the consultants forces one to constantly examine and address one’s own potential for quality improvement. Further responsibilities included co-designing the publications „Applaus“ magazine (a 25 page-monthly) and the „Look Book“ (32 pages, quarterly). Also, I contributed my photographic skills again. Besides photographing various rewards (e.g. jewelry, clothing) and products, I shoot several videos a month for the "Mary Kay Vlog".