In 2017 I worked with Mary Kay Cosmetics on a fixed-term contract, creating a wide range of communication and marketing materials for the brand’s direct sales network.

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Mary Kay operates through a large community of independent consultants. Because of this structure, communication design plays a central role in supporting sales activities, training programs and internal brand communication.

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My work included the design of marketing materials, editorial layouts, event branding and training content used across conferences, product launches and internal communication.

Projects ranged from flyers, brochures and fact sheets to presentation templates, stage graphics, icons and digital marketing assets. I was also involved in the creation of editorial publications such as the Applaus magazine and the Look Book, as well as visual material for product promotion.

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The focus was always on clear visual communication, strong brand consistency and practical usability for the consultants working with the materials on a daily basis.